FReSH FM Philippines is an online radio station bringing Filipino music, entertainment, and radio culture to a global audience through livestreams, digital broadcasts, and community events. I contributed to its visual identity through promotional graphics, show branding, livestream visuals, and event marketing materials during its 2023 rebranding and 2024 event campaigns.
ROLE / CONTRIBUTIONS
Designed graphics, such as banners and thumbnails for their 2023 visual refresh
Created event posters and promotional materials for 2024 fiestas, concerts, and public events
Produced looping livestream visuals featuring rotating show branding and station DJs
Maintained a consistent visual identity across programs, DJs, artists, and event campaigns
Optimized promotional graphics for Facebook, livestreams, and digital platforms
Created event posters and promotional materials for 2024 fiestas, concerts, and public events
Produced looping livestream visuals featuring rotating show branding and station DJs
Maintained a consistent visual identity across programs, DJs, artists, and event campaigns
Optimized promotional graphics for Facebook, livestreams, and digital platforms
Creative Reflection
Working with FReSH FM allowed me to explore entertainment branding, designing for both digital broadcasts and live events. The project challenged me to create visuals that were energetic, festive, and adaptable across different shows, personalities, and audiences while maintaining a consistent station identity.
