Alpas was a former dance music movement under Sora Music Group known for organizing music festivals and seasonal events at the north that made their way to the south. One of their events, Monster Mash, was a 3-day Halloween party event held in Davao City at the former El Patrona Restaurant in October 2022.
As part of the creative team, I developed the event’s visual direction inspired by Stranger Things, creating a bold retro-horror identity that carried across both digital and print materials.
role / Contributions
Developed the overall creative direction and visual identity for Monster Mash
Designed artist lineup posters, promotional graphics, and event infographics
Produced printable event assets including tickets, wristbands, and on-site materials
Applied a retro horror-inspired visual style influenced by Stranger Things across digital and print media
Maintained a cohesive event branding system throughout the 3-day campaign and live event experience
Designed artist lineup posters, promotional graphics, and event infographics
Produced printable event assets including tickets, wristbands, and on-site materials
Applied a retro horror-inspired visual style influenced by Stranger Things across digital and print media
Maintained a cohesive event branding system throughout the 3-day campaign and live event experience
Creative Reflection
Monster Mash allowed me to explore immersive event branding by translating a strong pop culture-inspired concept into a cohesive visual experience. The project strengthened my ability to build atmosphere through design while balancing promotional, print, and event production requirements.
