Hello Café is a side menu under Cha Tuk Chak, one of the leading Thai tea brands in the country, with its branches located in Cotabato City. I worked on food and beverage promotional materials for digital platforms (social media and TV displays) and print, seasonal event posters, and minimal paid advertisements designed to help establish the café’s online presence, branding, and customer engagement.
ROLE / CONTRIBUTIONS
Designed food & beverage promotional materials for social media, TV, & print
Created menu designs optimized for both TV display systems & printed formats
Produced seasonal event posters and café promotional campaigns
Developed social media visuals aligned with Hello Café’s branding and atmosphere
Maintained visual consistency across digital, print, and in-store promotional materials
Created minimal paid ads focused on local reach and customer engagement
Assisted in promoting new menu items, café events, and special offers
Utilized AI-driven workflows to accelerate concept development & content production
2025 Menu Design - Print
2025 Menu Design - TV
Steak Promos for Halloween 2024 - TV
All Day Breakfast Menu - TV
Campaign Support
Alongside promotional design work, I also assisted with minimal paid advertisements for selected promos and seasonal campaigns across Facebook and Instagram. These efforts were focused on maintaining online visibility, promoting special offers, and supporting customer engagement during key promotional periods.
Performance Highlights
Reached over 121,000 impressions through selected Meta campaigns
Generated nearly 40,000 post engagements across promotional advertisements
Supported café promotions and seasonal campaigns through targeted social media boosting
Created ad creatives optimized for local reach, engagement, and brand visibility
Creative Reflection
Working with Hello Café allowed me to explore a more lifestyle-oriented approach to design. Since it was my first time creating food and beverage promotional materials, the project challenged me to step outside my usual creative style and develop visuals that balanced aesthetics, branding, and marketing while staying inviting and engaging for café audiences.
