199X is a nightlife destination in Davao City centered around themed experiences, music, and culture-driven events. Over 1 year and 9 months, I helped shape the brand’s visual identity through event campaigns, seasonal concepts, promotional materials, paid advertisements, AI-driven creative workflows, and social-first designs that kept the club visually fresh, engaging, and recognizable.
Starlight pres. 202X (2025 Kadayawan Special)
Tropic Like It's Hot (May 2025)
The Chamber Awakens (2025 Halloween Special)
Love Me, Love Me Not (2026 Valentines Special)
HIT THE CLUB 2: FALLEN ANGEL (October 2025)
![2016 (Araw Ng Dabaw '26 Special w/ HARA [Sony])](https://cdn.myportfolio.com/615cbc03-2e69-4d75-824b-339ee341a0cb/d82112d2-3bc9-46be-872c-1f37baab129d_rw_1920.png?h=5e0ea4424b37561dbac0b58c898982a8)
2016 (Araw Ng Dabaw '26 Special w/ HARA [Sony])
NOCTURNE (November 2025 Theme)
Runway To The New Year (2025 NYE Special)
9X: Enter The New Realm (January 2025 Theme)
Red Light, Green Light w/ Jeonghyeon (March 2024)
PIT SENYOR! (Sinulog Special - Jan 2026)
2016 (Araw Ng Dabaw '26 Special - Alternative Design)
role / CONTRIBUTIONS
Designed AI-driven promotional graphics for weekly events, themed nights, & seasonal campaigns
Created F&B marketing materials for drinks, promos, and menu-based advertisements
Maintained visual consistency across social media and promotional content
Produced paid ad creatives optimized for engagement, reach, and audience interaction
Developed campaign visuals aligned with evolving monthly themes and brand direction
Delivered fast-turnaround creative assets for nightlife and event marketing needs
Collaborated with management and marketing teams on promotional strategies & campaign execution
Adapted designs for digital platforms, LED displays, print materials, and social media use
performance / RESULTS
In addition to creating promotional visuals and campaign materials, I also managed Meta advertising campaigns for 199X across Facebook and Instagram. These campaigns focused on nightlife engagement, event awareness, video performance, and audience reach within Davao’s nightlife scene.
Campaign Performance Highlights
Generated over 832,000 impressions across Meta ad campaigns
Reached more than 520,000 accounts through targeted event and nightlife advertising
Produced over 259,000 post engagements from campaign creatives and promotions
Achieved nearly 70,000 clicks across paid campaigns
Maintained cost-efficient results with ads reaching ₱0.08 cost/engagement & ₱0.30 CPC
Creative Reflection
199X became one of the most creatively defining projects in my journey as a designer. Working in a fast-paced nightlife environment pushed me to continuously adapt, experiment, and create visuals that matched the energy of the brand while staying culturally relevant and visually recognizable.
